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5 Text Message Templates That Revive Dead Leads

• 2 min read

People ignore emails. They screen calls. But they read 98% of text messages within 3 minutes. If you aren't using SMS to follow up, you are leaving money on the table.

1. The "Is This Still a Priority?" Text

"Hi [Name], are you still looking to get your [Project] done this month? Just updating my schedule for next week. - [Your Name]"

Why it works: It's low pressure but implies scarcity (your schedule is filling up).
When to send: 3-5 days after you sent the initial quote if you haven't heard back.

2. The Value-Add Text

"Hi [Name], I was thinking about your project. I realized we could save you about $500 if we used [Alternative Method/Material]. Want to chat about it?"

Why it works: You are offering to save them money. Who ignores that? Even if they stick with the original plan, it re-opens the conversation.

3. The "9-Word" Word Email (Works for Text too)

"Are you still interested in fixing that [Issue]?"

Why it works: It requires a simple Yes/No. It's so short it feels personal, not automated.

4. The Seasonal Nudge (for old leads)

"Hey [Name], summer heat is coming next week. Still want to look at that AC replacement before prices go up in July?"

5. The "Closing the File" Text

"Hi [Name], I haven't heard back so I'm assuming you went in a different direction. I'll go ahead and close your file. Best of luck!"

Why it works: Fear of Missing Out (FOMO). People hate having doors closed on them. They will often reply, "No wait, I'm still interested!"

The Rule of 7: Persistence Wins

Most contractors follow up once and give up. Data shows that it takes an average of 7 touchpoints to close a deal.

Do not feel like you are "bugging" them. You are a professional offering a service they asked for. Until they tell you "No" or "Stop," you have a responsibility to follow up. Using these templates mixes up the conversation so you aren't just saying "Just checking in" five times in a row.

Automate Your Follow-Up

We set up systems that send these texts automatically so no lead ever slips through the cracks.