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10 Essential Elements of a Small Business Website

Posted on: 01 Jan 2024 | Posted by: Marko Bizjak | Reading time: 10 min

Did you know that 38% of visitors will stop engaging with a website if the layout or content is unattractive? In the digital era, where first impressions are often digital, small businesses can't afford to overlook the power of a well-crafted website. It's not just about having an online presence; it's about making that presence work tirelessly towards your business goals. A small business website is more than a digital brochure; it's a tool that builds credibility, engages potential customers, and converts leads into sales. In this article, we’re diving into the 10 essential elements that transform a simple website into a business powerhouse. From user-friendly design to an effective SEO...

Why the Hell is My Website So Slow?!: The Mystery of Slow Websites

Posted on: 24 Dec 2023 | Posted by: Marko Bizjak | Reading time: 14 min

Have you ever clicked on a website, only to spend what feels like an eternity waiting for it to load? In our fast-paced digital world, a slow website isn't just an inconvenience; it's a business nightmare. As you sit there, staring at the loading screen, your potential clients are probably doing the same – and they might not stick around for long. In the realm of service-based businesses, where first impressions are critical, your website's speed is more than just a technicality; it's the gateway to client engagement and business growth. But why exactly is your website dragging its feet? Is it the design, the hosting, or something else entirely? You're not alone in this struggle. Many...

Landing Page Essentials: Boosting Conversion Rates Effectively

Posted on: 06 Dec 2023 | Posted by: Marko Bizjak | Reading time: 3 min

In the realm of digital marketing, landing pages are more than just digital entry points; they are pivotal tools in converting visitors into engaged customers. This comprehensive guide will explore the fundamentals of landing pages, detailing how to optimize them for maximum effectiveness in driving conversion rates. A landing page is a focused web page designed specifically for a marketing or advertising campaign. It's where visitors land after clicking on a link in an email, an ad, or similar. Unlike general web pages, landing pages have a singular focus on a Call-to-Action (CTA), making them crucial in converting visitors into leads or customers. Captivating Headlines : Your headline...