The Best Financing Apps for Contractors to Offer Customers
If you aren't offering financing, you are losing jobs to the big companies who do. It's that simple. 50% of home improvement projects over $5,000 are financed.
1. Wisetack
Best for: Easy integration.
It integrates directly with Housecall Pro and Jobber. You send a quote, and it has a "Prequalify Now" button right on it. No awkward conversations asking for credit scores.
The "Soft Pull" Advantage: Wisetack checks allow customers to see their options without hurting their credit score. This removes the fear of applying.
2. GreenSky
Best for: Large renovations.
A heavyweight in the industry. They offer promotional periods (like "No Interest if Paid in 12 Months") which are fantastic closing tools.
3. Service Finance
Best for: HVAC and Roofing.
They approve a wide range of credit scores, helping you close more customers who might not have perfect credit.
The Marketing Angle
Don't wait until the invoice to mention financing. Put "Financing Available" in your:
- Website Header
- Google Ads ("New Roof from $150/mo")
- Email Signature
It changes the conversation from "I can't afford $10,000" to "I can afford $200 a month."
Train Your Techs: The biggest point of failure is the tech being afraid to offer it. Roleplay this scenario. Techs should present the monthly payment option before the cash price.
Compliance: What You Can and Can't Say
Be careful with terms like "0% Interest." Usually, there are disclaimers required (e.g., "if paid within 12 months"). Always use the pre-approved marketing materials provided by the financing company to stay legal.
Market Your Financing Options
We build financing calculators directly into your website to help customers pre-sell themselves.